about me
I’m a marketeer with a data-driven, analytical and performance-oriented mindset.
I have more than 10 years of marketing and leadership experience, working across B2B & B2C, covering 28 markets.
Through my experience, I have built a strong marketing & commercial mindset, with natural tendency to optimise current strategies and processes to deliver the best possible output with the best teams. I have developed strong interpersonal skills from managing small to medium size teams, as well as dealing with complex stakeholders, and owning relationships with agencies and suppliers.
Professional Experience
Thomas Pink, LVMH
bp pulse – EV Charging
Nectar Loyalty
Global Value Proposition Lead | bp | August 2023 – Present
The Business
Pulse provide reliable and effortless electric car charging wherever and whenever it’s need, across Europe, Asia & America.
Role
As a part of bp’s central Marketing organisation, I was appointed to lead bp’s holistic Customer Lifetime Value programme at a global level.
Increasing the annual incremental profit ROI for retail partner by 30% YoY.
Delivered a 189% incremental profit ROI through a multichannel automated CRM program.
Workstream lead on Digital Nectar, archiving 3.5m app downloads in 4 months.
Launched the new multimillion £ partnership and led the marketing planning & delivery, which resulted in 1.75m unique customer purchases & 3.8m transactions in 6 weeks.
Global Customer Engagement Lead | bp pulse | September 2022 – July 2023
The Business
Pulse provide reliable and effortless electric car charging wherever and whenever it’s need, across Europe, Asia & America.
Role
Lead the customer engagement efforts in the newly established Global Customer Team, across the diffrent markets where pulse operate.
Increasing the annual incremental profit ROI for retail partner by 30% YoY.
Delivered a 189% incremental profit ROI through a multichannel automated CRM program.
Workstream lead on Digital Nectar, archiving 3.5m app downloads in 4 months.
Launched the new multimillion £ partnership and led the marketing planning & delivery, which resulted in 1.75m unique customer purchases & 3.8m transactions in 6 weeks.
Partner Director | Nectar Loyalty @ Sainsbury’s | August 2016 – August 2022
The Business
Nectar is the UK’s leading loyalty programme with more than 19m members and is a part of the Sainsburys Group.
Role
Working with Nectar Partners to maximize the value of the Nectar Loyalty Programme through compelling loyalty propositions, multichannel marketing strategies and actionable customer insights.
Increasing the annual incremental profit ROI for retail partner by 30% YoY.
Delivered a 189% incremental profit ROI through a multichannel automated CRM program.
Workstream lead on Digital Nectar, archiving 3.5m app downloads in 4 months.
Launched the new multimillion £ partnership and led the marketing planning & delivery, which resulted in 1.75m unique customer purchases & 3.8m transactions in 6 weeks.
Global CRM Manager | Thomas Pink – LVMH | October 2014 – July 2016
The Business
Pink Shirtmaker (previously knows as Thomas Pink) is a high end fashion brand, Part of the Louis Vuitton Moet Hennessy group with flagship stores in London and New York.
Role
Leading the global CRM, data marketing, customer loyalty & customer insight efforts across both owned & franchise markets.
Øgede kundevedligeholdelsen med 26%.
Leverede en ROI stigning på 31% for det global CRM program.
Relancerede Pink’s loyalitets program og forøgede kunde engagement med 17%.
Network Analyst | Shell Denmark | March 2014 – September 2014
The Business
Shell in Denmark is mainly known for its retail stations, however, does also run a lubricant, aviation & marine fuel business as well as a refinery.
Role
Supporting the local Retail Network team and the divestment team preparing the documentation for the divestment project for Shell in Denmark.
Global Analyst | Shell International | August 2013 – February 2014
The Business
Shell is an international energy company with an average of 86,000 employees in more than 70 countries.
Role
Project role focused on reviewing the global B2B fuel card customer data landscape to support the customer strategy and implement step one, a global onboarding strategy covering 28 markets.
Marketing Assistant | Shell Denmark | January 2012 – July 2013
Role
Supporting the nordic marketing team in delivering Marketing & Loyalty plans.
Royal Guard | The Royal Life Guards | December 2010 – July 2011
The Regiment
The Royal Life Guards is a mechanized infantry regiment of the Danish Army, responsible for guarding the royal castles and support in international missions.
Role
Military Service at the Royal Life Guards regiment, including basic training & guarding duty of the Danish royal family and the royal castles.