Frederik Klitvad

Marketing leader with more than a decades' worth experience within Marketing, specialising in Digital, Loyalty & CRM.

I’m a result-driven and growth-focused global marketing leader specialising in loyalty, CRM and digital. With a decade of global experience covering 27 markets and sectors spanning from premium omnichannel-retail to the energy industry. Expertise in crafting, optimising and delivering marketing strategies and proven track record of delivering impactful results on topline, bottom-line and program ROIs through innovative approaches, strategic and operational leadership, and building high-performing teams. All while navigating complex stakeholder relationships and driving customer-centric initiatives.

Having lived in three countries and worked with over 28 different markets, I build a robust understanding of how to implement marketing strategies locally as well as globally, with expert knowledge within Digital, Loyalty & CRM.

A journey to discovery

As a marketeer a passion for CRM, Loyalty & Data, yet without a masters degree, I quickly realised my opportunities in Denmark was limited, leaving me to seek opportunities abroad.

2013 : I moved to Rotterdam, Netherlands for a project role with Shell
2014 : I moved to London to join the shirtmaker Thomas Pink, LVMH

Combining passions

In 2014, I managed to combine two passions of mine, formal menswear and marketing, specifically CRM, Loyalty, and Data.

I began my career in London with Thomas Pink, the renowned shirtmaker and part of the LVMH group.

After nearly two years, I transitioned to Nectar, the UK’s largest coalition loyalty program, to deepen my expertise in Loyalty, CRM, and Data.

My bread & butter

Building meaningful connections between brands and customers

Loyalty programs are crucial for building strong zero and first-party data sets, which are essential for effective CRM and customer engagement.

By capturing data through loyalty initiatives, brands can deliver personalized experiences that keep customers coming back.

This creates a circular process where loyalty drives data, and the data fuels deeper engagement, reinforcing the loyalty program and fostering long-term relationships between brands and customers, resulting in increased Customer Lifetime Value

Mini Case Studies

Loyalty Value Proposition & Loyalty Programs

Zero Party and First Party Data

Customer Engagement, CRM & Data Activation

Advecating for the oppertunities abroad

From military service to voluntary service

Following my military service in the Royal Danish Lifeguards, I continued service in a diffrent way, through volunteering

2011 : I joined the board of the Royal Danish Lifeguards Business Network (Gardernetværk)

2022 : I joined the board of the Royal Danish Lifeguards Association in the Great Briton

Recognition from the veterans

In 2023 I was recognised with the The Board of the Nordic Veterans Medal of Honour for “Longstanding efforts for national veteran work”.

The Board of the Nordic Veterans Medal of Honour has been a royal recognised award since 2008 under the designation N.V.F.M.3.