Frederik Klitvad
Marketing leader with more than a decades’ worth experience within Marketing, Digital, Loyalty & CRM.
Having lived in three countries and worked with over 28 different markets, I build a robust understanding of how to implement marketing strategies locally as well as globally, with expert knowledge within Digital, Loyalty & CRM.
A journey to discovery
As a marketeer a passion for CRM, Loyalty & Data, yet without a masters degree, I quickly realised my opportunities in Denmark was limited, leaving me to seek opportunities abroad.
- 2013 : I moved to Rotterdam, Netherlands for a project role with Shell
- 2014 : I moved to London to join the shirtmaker Thomas Pink, LVMH
Combining passions
In 2014, I managed to combine two passions of mine, formal menswear and marketing, specifically CRM, Loyalty, and Data.
I began my career in London with Thomas Pink, the renowned shirtmaker and part of the LVMH group.
After nearly two years, I transitioned to Nectar, the UK’s largest coalition loyalty program, to deepen my expertise in Loyalty, CRM, and Data.
My bread & butter
Building meaningful connections between brands and customers
Loyalty programs are crucial for building strong zero and first-party data sets, which are essential for effective CRM and customer engagement.
By capturing data through loyalty initiatives, brands can deliver personalized experiences that keep customers coming back.
This creates a circular process where loyalty drives data, and the data fuels deeper engagement, reinforcing the loyalty program and fostering long-term relationships between brands and customers, resulting in increased Customer Lifetime Value
Zero Party and First Party Data
Customer Engagement, CRM & Data Activation
Advecating for the oppertunities abroad
From military service to voluntary service
Following my military service in the Royal Danish Lifeguards, I continued service in a diffrent way, through volunteering
- 2011 : I joined the board of the Royal Danish Lifeguards Business Network (Gardernetværk)
- 2022 : I joined the board of the Royal Danish Lifeguards Association in the Great Briton
Recognition from the veterans
In 2023 I was recognised with the The Board of the Nordic Veterans Medal of Honour for “Longstanding efforts for national veteran work”.
The Board of the Nordic Veterans Medal of Honour has been a royal recognised award since 2008 under the designation N.V.F.M.3.
