Frederik Klitvad

Marketing leader with more than a decades’ worth experience within Marketing, Digital, Loyalty & CRM.

Having lived in three countries and worked with over 28 different markets, I build a robust understanding of how to implement marketing strategies locally as well as globally, with expert knowledge within Digital, Loyalty & CRM.

A journey to discovery

As a marketeer a passion for CRM, Loyalty & Data, yet without a masters degree, I quickly realised my opportunities in Denmark was limited, leaving me to seek opportunities abroad.

2013 : I moved to Rotterdam, Netherlands for a project role with Shell
2014 : I moved to London to join the shirtmaker Thomas Pink, LVMH

Combining passions

In 2014, I managed to combine two passions of mine, formal menswear and marketing, specifically CRM, Loyalty, and Data.

I began my career in London with Thomas Pink, the renowned shirtmaker and part of the LVMH group.

After nearly two years, I transitioned to Nectar, the UK’s largest coalition loyalty program, to deepen my expertise in Loyalty, CRM, and Data.

Advecating for the oppertunities abroad

Denmark has one of the highest rates of higher education attainment, with more than 50% of adults holding degrees. This focus on advanced qualifications means many Danish employers require master’s degrees. However, my AP degree in Marketing Management, recognized in the UK as equivalent to degree-level education, highlights how exploring international opportunities can be valuable. Frameworks like the European Qualifications Framework (EQF) help ensure foreign degrees are recognized, making career prospects abroad a viable option for those with different educational backgrounds.

From military service to voluntary service

Following my military service in the Royal Danish Lifeguards, I continued service in a diffrent way, through volunteering

2011 : I joined the board of the Royal Danish Lifeguards Business Network (Gardernetværk)
2022 : I joined the board of the Royal Danish Lifeguards Association in the Great Briton

Recognition from the veterans

In 2023 I was recognised with the The Board of the Nordic Veterans Medal of Honour for “Longstanding efforts for national veteran work”.

The Board of the Nordic Veterans Medal of Honour has been a royal recognised award since 2008 under the designation N.V.F.M.3.